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Campbell Soup Collectibles



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Campbell Soup collectibles: in 1869, in Camden New Jersey, Joseph Campbell (a fruit seller), and Abraham Anderson (an icebox maker) united to form the Joseph A. Campbell Preserve Company.

They started out producing canned vegetables, jellies, soups, tomatoes and minced meats. Everything was ordinary and uneventful until 28 years later when the company general manager hired his nephew, a young Dr. John T. Dorrance. The Doctor was a chemist and inventor, eager to join the company. What he did next would make history. That same year, in 1897, Dr. Dorrance invented a process to condense soup. By removing the water, the costs of shipping, packaging and storage could be greatly reduced, allowing the company to market a ten-cent product, one third the price of that of the competitors. This appealed to homemakers who were happy to "just add water". Because the concept became so successful, the company eventually added the word Soup to its name.





Innovation was only part of the success formula. The second most important element in the equation was marketing. The chubby-faced Campbell Kids appeared in 1904 in a series of transportation ads, with the intention of appealing to budget-conscious working mothers. More advertising followed in the form of magazine ads in which 21 varieties of soup could be purchased inexpensively. In the 1930s, the marketing shifted to radio where the audible "Mm! Mm! Good" has become one of the most significant and enduring slogans in commercial history. The next natural progression was television advertising in the 1950s. The effect was so profound, that Andy Warhol chose Campbell Soup cans as the subject of a popular art form.



In 1897, another significant marketing technique was borrowed from a sports event, during which one team wore bright red and white uniforms. This inspired a company executive to push for the adoption of the colors. The technique is one of the most profound to be exhibited by anyone in the food industry, as they represent the colors of purity, warmth, and goodness. Equally important is their high visibility, making the product stand out at a distance anywhere in a store or on billboards, especially surrounded by the drab brown and green packaging of other products.

One accidental bonus, was the use of condensed soups in recipes. These appeared in cookbooks published during World War I, and later expanded to other recipes during the next period of economic hardship, namely World War II. The concept was a good idea no matter how you looked at it. Campbell's was soon to become a worldwide icon.

The first Campbell Soup collectibles were licensed in 1910, consisting of composition dolls (the heads made of sawdust and glue). They were created by Grace Drayton, who designed the Campbell's Kids in 1904. There have been many collectibles over the years, with the peak being reached in the mid-1950s with almost 3 dozen licensed manufacturers. Items included toy vacuums, games, clothing, and baby carriages. A considerable number of the valuable items were produced during this period, with original packaging and superb condition as important as rarity in establishing values. In 1956, a latex rubber Campbell's Kid doll was so popular, that the company received more than half a million requests in the form of mail-in premiums. 15hqqr.



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